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The 2005 Atlantic Coast hurricane season was the most devastating to the region in recorded history, with Hurricane Katrina alone causing catastrophic damage. Despite sophisticated storm tracking and warning systems, the predictions on the season's storms missed the mark with tragic consequences — an estimated 3,913 deaths and more than $159 billion in property damage.
With all of the ways that information is circulated — TV, radio, social media, word of mouth — getting the right message to the right people at the right time can be a logistical nightmare.
“What sounds like a relatively straightforward process — assess, predict, inform the public — is actually complicated by all the different ways information is spread and what the people choose to heed or ignore,” said complex adaptive systems modeler Michael Barton, an archaeologist in the College of Liberal Arts and Science’s School of Human Evolution and Social Change.
The way such information flows is beyond intuitive comprehension.
“But computational science provides us with powerful tools to model and simulate how people react to hurricane warnings,” he explained. “We also have the data of what actually happened in past storms that we can use to test and improve the models.”
As the lead ASU investigator, Barton is working on a project aimed at preparing the nation for natural disasters. The Communicating Hazard Information in the Modern Environment (CHIME) project, funded by the National Science Foundation, seeks to better understand how people respond to these types of warnings.
According to Josh Watts, another ASU archaeologist on the project, hurricanes are typically categorized based on wind speed, but much of the damage is caused by flooding from the storm surge.
Wind speed alone does not predict the storm surge, so a Category 3 hurricane can be a really windy day or a massive flood, depending on the way the tides, wind and landfall all come together, Watts said.
“We’re working on new models to both predict the storm surge and provide accurate warnings for evacuation planning,” he said.
The team, which is led by the National Center for Atmospheric Research and includes researchers from the University of Colorado at Boulder, is sifting through data that at first glance resembles a tangled ball of string.
“We are not just looking at the networks, but also the quality of the information and its impact,” Barton said. “What kinds of messages work for what kinds of people? Who relies on social media or looks to their neighbors? What roles do past or recent experience play? How do news agencies figure out which information to broadcast? You don’t want to cause massive panic every time there is a storm and have millions evacuating who are not in danger.
“It’s complicated, but not impossible to figure out using the kinds of complex adaptive systems models we are perfecting at ASU,” Barton said.
He laughed about scientists in the desert working on hurricane issues.
“It probably sounds strange that archaeologists from Arizona State University got a big grant to study hurricanes in Florida,” he admitted. “But the fact is, we have some of the best expertise in the country for modeling complex social behavior.”
This story originally appeared in CLAS Magazine, Spring/Summer 2015.